{"id":44750,"date":"2026-04-28T11:55:51","date_gmt":"2026-04-28T09:55:51","guid":{"rendered":"https:\/\/cubik.group\/success-stories\/moeve\/"},"modified":"2026-07-06T16:11:18","modified_gmt":"2026-07-06T14:11:18","slug":"moeve","status":"publish","type":"page","link":"https:\/\/cubik.group\/en\/success-stories\/moeve\/","title":{"rendered":"Success Story – Moeve"},"content":{"rendered":"

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Background: Reinventing <\/b>a century-old network in the age of new forms of mobility<\/h2><\/div>

Moeve, formerly CEPSA, is a long-standing player in the energy sector in Spain and Portugal, with a history spanning more than 100 years and a network of 1,230 gas stations. <\/b>In response to changing consumer habits and the energy transition, the group has launched an ambitious transformation: shifting from a traditional model focused on fuel sales to an ecosystem of innovative services, including electric vehicle charging, food service, car washing, and local services.<\/p>\n

“This transformation, dubbed Positive Motion, is part of a broader vision: to anticipate the gradual decline in oil consumption (the “Peak Oil” expected between 2030 and 2033) and position Moeve as a leader in sustainable mobility. For the Mobility division, the challenge is clear: to modernize retail locations and turn them into multifunctional hubs, while optimizing existing processes to free up time and resources.”<\/span><\/i><\/p>\n

However, this transformation is not limited to a simple diversification of services. It also involves a profound cultural shift: moving from a traditional organization, where the role of the \u201cgas station attendant\u201d was central, to a customer-oriented business culture<\/b> capable of innovating and adapting to new expectations.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Customer need: Unlock <\/b>the potential of teams and stations<\/h2><\/div>

For Moeve, the goal is twofold:<\/b><\/p>\n