{"id":45661,"date":"2026-06-02T11:57:16","date_gmt":"2026-06-02T09:57:16","guid":{"rendered":"https:\/\/cubik.group\/the-economic-potential-of-local-crops\/"},"modified":"2026-06-16T23:55:47","modified_gmt":"2026-06-16T21:55:47","slug":"the-economic-potential-of-local-crops","status":"publish","type":"post","link":"https:\/\/cubik.group\/en\/the-economic-potential-of-local-crops\/","title":{"rendered":"The economic potential of local crops."},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:30px;--awb-padding-left:30px;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:var(--awb-color2);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1184\" height=\"864\" alt=\"The economic potential of local crops.\" src=\"https:\/\/cubik.group\/wp-content\/uploads\/2025\/11\/Firefly_Gemini-Flash_-Paysage-rural-dans-une-region-aride-et-ensoleillee-dAfrique-subsaharienne-ou-du-Moy-987822.png\" class=\"img-responsive wp-image-45663\" srcset=\"https:\/\/cubik.group\/wp-content\/uploads\/2025\/11\/Firefly_Gemini-Flash_-Paysage-rural-dans-une-region-aride-et-ensoleillee-dAfrique-subsaharienne-ou-du-Moy-987822-768x560.png 768w, https:\/\/cubik.group\/wp-content\/uploads\/2025\/11\/Firefly_Gemini-Flash_-Paysage-rural-dans-une-region-aride-et-ensoleillee-dAfrique-subsaharienne-ou-du-Moy-987822.png 1184w\" sizes=\"(max-width: 1184px) 100vw, 1184px\" \/><\/span><\/div><div class=\"fusion-image-element\" style=\"text-align:left;--awb-margin-top:40px;--awb-max-width:50px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"126\" height=\"100\" src=\"https:\/\/cubik.group\/wp-content\/uploads\/2025\/11\/Guillemets-1.png\" alt class=\"img-responsive wp-image-44478\"\/><\/span><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-margin-top:30px;\"><p style=\"font-size: 28px; text-align: center;\"><span style=\"color: #133e39;\">Turning climate challenges into economic opportunities through<strong> high-value-added crops.<\/strong><\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:right;--awb-max-width:50px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"126\" height=\"100\" src=\"https:\/\/cubik.group\/wp-content\/uploads\/2025\/11\/Guillemets-2.png\" alt class=\"img-responsive wp-image-44479\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color3);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:36px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag\" style=\"margin:0;font-size:1em;\"><strong><i>EXPERTISE<\/i><\/strong><\/p><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><p class=\"reader-article-header__title\" dir=\"ltr\"><span style=\"color: #70b62c;\"><strong>High-Value-Added Crops: When Agriculture in Arid Regions Creates Value!<\/strong><\/span><\/p><\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p><span data-contrast=\"auto\">In the arid and semi-arid regions of sub-Saharan Africa and the Middle East, characterized by water scarcity and significant climate stress, certain agricultural crops stand out for their ability to become true economic drivers. They are referred to as <\/span><b><span data-contrast=\"auto\">high-value-added crops<\/span><\/b><span data-contrast=\"auto\">, as they combine adaptation to harsh conditions, commercial potential in international markets, and the ability to generate sustainable income through processing and diversification of uses. Several plants, such as<\/span><b><span data-contrast=\"auto\">aloe vera <\/span><\/b><span data-contrast=\"auto\">and certain spices, could illustrate this trend. Two crops have caught our attention: moringa and cashews. <\/span> <span data-ccp-props=\"{\"> <\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h2><strong><span style=\"color: #000000;\">Significant potential for industrialization and diversification:<\/span><\/strong><\/h2><\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p><span data-contrast=\"auto\">These examples show that the true value of these crops lies not only in their ability to grow in challenging environments, but above all in their<\/span> potential for industrialization and diversification<span data-contrast=\"auto\">. Focusing on such crops means investing in agriculture that goes beyond mere survival to <strong>become a driver of economic and food sovereignty<\/strong>. At a time when global demand is shifting toward natural, sustainable, and traceable products, these high-value-added crops offer producing countries a rare opportunity to combine ecological resilience with economic prosperity.<\/span><span data-ccp-props=\"\"> <\/span><\/p>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:81d00b73-9936-40f5-942a-8fc9fff141e2-14\" data-testid=\"conversation-turn-30\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><\/p>\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:81d00b73-9936-40f5-942a-8fc9fff141e2-9\" data-testid=\"conversation-turn-20\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><\/p>\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-69038b4a-83bc-832b-aa03-594fbbdbf335-32\" data-testid=\"conversation-turn-82\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><\/p>\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h2><strong><span style=\"color: #000000;\">High-value crops: examples include cashews and moringa.<\/span><\/strong><\/h2><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<p><span data-contrast=\"auto\">Moringa and cashews, although very different, share strong similarities when it comes to wealth creation. Both have found their place in dynamic global markets, driven by favorable consumer trends: the search for superfoods in the case of moringa, and the growing popularity of dried fruits in the case of cashews. In both cases, the added value lies not so much in raw production as in <\/span><b><span data-contrast=\"auto\">processing <\/span><\/b><span data-contrast=\"auto\">and <\/span><b><span data-contrast=\"auto\">marketing<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/p>\n<p><span data-contrast=\"auto\">Dried and powdered moringa leaves are exported to specialized nutrition and wellness markets, while its seeds yield a high-quality oil that is highly sought after in the cosmetics industry. Cashews follow a similar trajectory: while Africa currently produces <\/span><b><span data-contrast=\"auto\">more than half of the world's cashew production<\/span><\/b><span data-contrast=\"auto\">, the majority of the profits still elude local producers, as processing takes place in Asia before re-export. However, the development of local processing facilities\u2014whether for grinding and packaging moringa or for shelling and roasting cashews\u2014paves the way for greater capture of economic value.<\/span><\/p>\n<p><span data-contrast=\"auto\">These activities create <\/span><b><span data-contrast=\"auto\">jobs<\/span><\/b><span data-contrast=\"auto\">, and revitalize <\/span><b><span data-contrast=\"auto\">rural economies<\/span><\/b><span data-contrast=\"auto\"> , and create <\/span><b><span data-contrast=\"auto\">export opportunities <\/span><\/b><span data-contrast=\"auto\">with higher margins, while gradually integrating producers into international value chains.<\/span><span data-ccp-props=\"\"> <\/span><\/p>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h2><strong><span style=\"color: #000000;\">A development challenge for local economies.<\/span><\/strong><\/h2><\/h3><\/div><div class=\"fusion-text fusion-text-5\"><div class=\"text-base my-auto mx-auto pb-10 &#091;--thread-content-margin:--spacing(4)&#093; thread-sm:&#091;--thread-content-margin:--spacing(6)&#093; thread-lg:&#091;--thread-content-margin:--spacing(16)&#093; px-(--thread-content-margin)\">\n<p><span data-contrast=\"auto\">Beyond international markets, the added value of these crops also plays a role in local economies. The development of processing sectors creates a network of non-agricultural jobs, particularly for women and young people, who are often marginalized in rural areas. A moringa processing facility can generate several dozen direct jobs and just as many indirect jobs in harvesting, packaging, or logistics. Cashew nut shelling plants, for their part, employ a large workforce and help structure entire rural areas around<\/span><b><span data-contrast=\"auto\"> new economic hubs<\/span><\/b><span data-contrast=\"auto\">. These multiplier effects strengthen regional resilience, diversify sources of income, and contribute to reducing rural poverty.<\/span><\/p>\n<p>Through our partnership with <span data-contrast=\"auto\">Les Domaines Agricoles, our team supports high-value-added crop projects in arid and semi-arid regions, with the goal of turning these local crops into drivers of economic development that benefit the entire local ecosystem.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Supporting producers in developing sustainable processing and export sectors, creating added value for all rural areas.<\/p>\n","protected":false},"author":4,"featured_media":45663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[83],"class_list":["post-45661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-agriculture"],"acf":[],"_links":{"self":[{"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/posts\/45661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/comments?post=45661"}],"version-history":[{"count":0,"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/posts\/45661\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/media\/45663"}],"wp:attachment":[{"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/media?parent=45661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/categories?post=45661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/tags?post=45661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}