{"id":46143,"date":"2026-06-26T08:41:26","date_gmt":"2026-06-26T06:41:26","guid":{"rendered":"https:\/\/cubik.group\/horizon-2035-how-to-align-procurement-with-executive-managements-new-expectations\/"},"modified":"2026-07-20T21:02:42","modified_gmt":"2026-07-20T19:02:42","slug":"horizon-2035-aligning-procurement-with-new-expectations-and-overall-directions","status":"publish","type":"post","link":"https:\/\/cubik.group\/en\/horizon-2035-aligning-procurement-with-new-expectations-and-overall-directions\/","title":{"rendered":"Horizon 2035: How Can Procurement Be Aligned with the New Expectations of Executive Management?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:30px;--awb-padding-left:30px;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-border-color:var(--awb-color2);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"1200\" alt=\"Quote from Matthieu Magn\u00e9: Expectations of the CEO\" src=\"https:\/\/cubik.group\/wp-content\/uploads\/2026\/06\/Citation-Matthieu-Magne-attentes-DG.png\" class=\"img-responsive wp-image-46183\" srcset=\"https:\/\/cubik.group\/wp-content\/uploads\/2026\/06\/Citation-Matthieu-Magne-attentes-DG-768x768.png 768w, https:\/\/cubik.group\/wp-content\/uploads\/2026\/06\/Citation-Matthieu-Magne-attentes-DG.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-margin-top:10px;\"><p style=\"text-align: center;\">Matthieu Magn\u00e9, CEO of Cubik Procurement<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:left;--awb-margin-top:20px;--awb-max-width:50px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"126\" height=\"100\" src=\"https:\/\/cubik.group\/wp-content\/uploads\/2025\/11\/Guillemets-1.png\" alt class=\"img-responsive wp-image-44478\"\/><\/span><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-margin-top:30px;\"><p style=\"font-size: 28px; text-align: center;\"><span style=\"color: #133e39;\">Purchasing must speak the language of CEOs:<strong> competitiveness, resilience, growth, and sustainable impact. It is <\/strong>this approach that will make the difference in 2035.<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:right;--awb-max-width:50px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"126\" height=\"100\" src=\"https:\/\/cubik.group\/wp-content\/uploads\/2025\/11\/Guillemets-2.png\" alt class=\"img-responsive wp-image-44479\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color3);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:36px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag\" style=\"margin:0;font-size:1em;\"><strong><i>EXPERTISE<\/i><\/strong><\/p><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><p class=\"reader-article-header__title\" dir=\"ltr\"><strong><span style=\"color: #70b62c;\">The Impact of This New Crisis Environment on Our Businesses<\/span><\/strong><\/p><\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p><strong>Globalization has long been the cornerstone of business growth<\/strong>, enabling companies to optimize costs and enhance their competitiveness. However, in recent years, successive crises (financial, health, and geopolitical) and structural challenges (climate transition, digital revolution) have profoundly transformed the economic landscape. <\/p>\n<p>Today, value chains are fragmenting, strategic dependencies are coming to light, and risks are intensifying. Companies must balance <strong>competitiveness<\/strong>, <strong>resilience<\/strong>, <strong>sovereignty<\/strong>, and <strong>sustainability<\/strong>. In this context, short-term financial performance is no longer enough: companies need to secure their operations, anticipate change, and adapt their business models to new societal and environmental constraints.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color6);--button_border_color:var(--awb-color6);--button_accent_hover_color:var(--awb-custom_color_3);--button_border_hover_color:#ffffff;--button_gradient_start:100%;--button_gradient_end:0%;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color6);--button_gradient_top_color_hover:var(--awb-custom_color_3);--button_gradient_bottom_color_hover:var(--awb-custom_color_3);\" target=\"_self\" data-hover=\"icon_slide\" href=\"https:\/\/cubik.group\/en\/sovereignty-resilience\/\"><i class=\"fa-chevron-circle-right fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Learn more about sovereignty and resilience issues<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h1><strong>What are the priorities of the General Directorates for Procurement?<\/strong><\/h1><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Senior management\u2019s expectations of the procurement function are undergoing a profound shift. <strong>While economic performance remains a priority, it is no longer the only criterion.<\/strong> Senior executives now expect the procurement function to contribute simultaneously<strong> to four <\/strong>key areas:<\/p>\n<ul>\n<li><strong>Innovation and Competitiveness<\/strong>: By developing strategic partnerships and securing critical capabilities.<\/li>\n<li><strong>Financial performance<\/strong>: through margin protection, ratio optimization, and management of economic fluctuations.<\/li>\n<li><strong>Operational resilience<\/strong>: ensuring business continuity, process agility, and risk management.<\/li>\n<li><strong>The CSR Impact<\/strong>: Taking concrete action to address climate change, resource management, and community well-being.<\/li>\n<\/ul>\n<p>The challenge? <strong>To shift from a cost-cutting mindset to an approach focused on creating shared value<\/strong> that is measurable and aligned with the strategic expectations of senior management.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color6);--button_border_color:var(--awb-color6);--button_accent_hover_color:var(--awb-custom_color_3);--button_border_hover_color:#ffffff;--button_gradient_start:100%;--button_gradient_end:0%;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color6);--button_gradient_top_color_hover:var(--awb-custom_color_3);--button_gradient_bottom_color_hover:var(--awb-custom_color_3);\" target=\"_self\" data-hover=\"icon_slide\" href=\"https:\/\/cubik.group\/en\/external-performance\/\"><i class=\"fa-chevron-circle-right fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">More information on your external performance drivers<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h1><strong>How can we transform procurement to address these new challenges?<\/strong><\/h1><\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>To adapt to these new expectations from senior management, the procurement function must undergo a profound transformation. Here are <strong>five levers for transformation<\/strong> to implement: <\/p>\n<ol>\n<li><strong>Rethinking procurement strategies<\/strong>: moving from simply managing expenses to actively contributing to the company\u2019s overall performance.<\/li>\n<li><strong>Strengthen the supplier ecosystem<\/strong>: make suppliers more efficient and aligned with the company\u2019s objectives.<\/li>\n<li><strong>Linking procurement performance to business performance<\/strong>: fostering strategic alignment between functions.<\/li>\n<li><strong>Integrating AI<\/strong>: to support growth and manage the increasing complexity of business operations.<\/li>\n<li><strong>Developing Skills<\/strong>: To Inform Decisions and Support Transformation.<\/li>\n<\/ol>\n<p>The procurement function is becoming a key player in <strong>the<\/strong> company\u2019s <strong>strategic priorities<\/strong>. But this transformation cannot be rushed; it must be built step by step.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color6);--button_border_color:var(--awb-color6);--button_accent_hover_color:var(--awb-custom_color_3);--button_border_hover_color:#ffffff;--button_gradient_start:100%;--button_gradient_end:0%;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color6);--button_gradient_top_color_hover:var(--awb-custom_color_3);--button_gradient_bottom_color_hover:var(--awb-custom_color_3);\" target=\"_self\" data-hover=\"icon_slide\" href=\"https:\/\/cubik.group\/en\/success-stories\/\"><i class=\"fa-chevron-circle-right fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Discover Our Clients&#8217; Success Stories<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom12);--awb-margin-top:40px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h2><strong>Key Takeaways<\/strong><\/h2><\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>Procurement is no longer evaluated based on its ability to save money, but on its capacity to <strong>enable<\/strong> growth, innovation, resilience, competitiveness, and sustainability. We are entering the era of <strong>Regenerative Procurement<\/strong>, where buyers drive expanded margins, manage critical dependencies, and transform supply chains to meet <strong>CEOs\u2019 expectations for overall performance<\/strong>.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color6);--button_border_color:var(--awb-color6);--button_accent_hover_color:var(--awb-custom_color_3);--button_border_hover_color:#ffffff;--button_gradient_start:100%;--button_gradient_end:0%;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color6);--button_gradient_top_color_hover:var(--awb-custom_color_3);--button_gradient_bottom_color_hover:var(--awb-custom_color_3);\" target=\"_self\" data-hover=\"icon_slide\" href=\"https:\/\/cubik.group\/en\/our-holistic-approach\/\"><i class=\"fa-chevron-circle-right fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Learn more about our comprehensive approach<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><strong>FAQ<\/strong><\/h2><\/div>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\">\n<div class=\"table-1\"><span class=\"transition-colors &#091;p,div&#093;:whitespace-pre-line\"><strong>How can the procurement function be transformed to adapt to these new expectations?<\/strong><\/span><\/div>\n<\/th>\n<th align=\"left\">\n<div class=\"table-1\"><span class=\"transition-colors &#091;p,div&#093;:whitespace-pre-line\">Successive crises (geopolitical, climate-related, and digital) and economic complexity have led senior management to expect procurement to contribute more than just cost reduction. Today, procurement must also ensure resilience, innovation, sustainability, and competitiveness, all aligned with the company\u2019s strategic priorities. <\/span><\/div>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\">\n<div class=\"table-1\"><span class=\"transition-colors &#091;p,div&#093;:whitespace-pre-line\"><strong>What key areas should procurement address?<\/strong><\/span><\/div>\n<\/td>\n<td align=\"left\">\n<div class=\"table-1\"><span class=\"transition-colors &#091;p,div&#093;:whitespace-pre-line\">CEOs expect the procurement function to drive: 1) innovation and competitiveness (strategic partnerships), 2) financial performance (margins, inflation management), 3) operational resilience (business continuity, agility), and 4) CSR impact (climate, resources, communities).   <\/span><\/div>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\n<div class=\"table-1\"><span class=\"transition-colors &#091;p,div&#093;:whitespace-pre-line\"><strong>How can the procurement function be transformed to adapt to these new expectations?<\/strong><\/span><\/div>\n<\/td>\n<td align=\"left\">\n<div class=\"table-1\"><span class=\"transition-colors &#091;p,div&#093;:whitespace-pre-line\">Purchasing departments have five priority levers at their disposal: realigning procurement strategies toward value creation, strengthening supplier relationships, linking procurement performance to business performance, integrating AI, and developing team skills to inform strategic decisions.<\/span><\/div>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\n<div class=\"table-1\"><span class=\"transition-colors &#091;p,div&#093;:whitespace-pre-line\"><strong>What is Regenerative Procurement, and how does it meet the expectations of CEOs?<\/strong><\/span><\/div>\n<\/td>\n<td align=\"left\">Regenerative Procurement places procurement at the heart of companies\u2019 future performance. It involves managing the broader value chain, mitigating critical dependencies, and transforming supply chains to meet CEOs\u2019 expectations regarding competitiveness, resilience, sovereignty, and sustainability. <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this new context of ongoing crises, CEOs\u2019 expectations of procurement are changing profoundly&#8230; But how can this transformation be successfully achieved? <\/p>\n","protected":false},"author":11,"featured_media":47042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[83],"class_list":["post-46143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-agriculture"],"acf":[],"_links":{"self":[{"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/posts\/46143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/comments?post=46143"}],"version-history":[{"count":0,"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/posts\/46143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/media\/47042"}],"wp:attachment":[{"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/media?parent=46143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/categories?post=46143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cubik.group\/en\/wp-json\/wp\/v2\/tags?post=46143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}