Check out our press coverage: mentions or expert opinion pieces
Cubik’s strength lies in our team of experts, who have an average of 15 years of experience in their respective fields. We regularly share our insights to highlight key business challenges, the evolving expectations of executives, and the tangible results achieved in the field through the projects we’ve carried out for our clients.
In this section, you’ll find:
- Press coverage mentioning Cubik.
- Opinion pieces published by our experts in specialized media outlets.
Enjoy the read!
Headlines
Sustainable Transition in Sourcing at Louis Vuitton
“We aim to have 100% of our partner farms practicing regenerative farming by 2030, but there is currently no certification in place. Since 2023, we have been working with scientists and the consulting firm Apexagri (Cubik Group) to develop a robust evaluation framework that incorporates water management, effluent management, ecosystem management, animal feed, animal welfare, and the socioeconomic sustainability of the farm.”
Lean Certification: Separating Fact from Fiction
“To identify the most reliable certifications, Camille Durr, CEO of Cubik, advises looking at the panel that issues the certifications. “There must be independent experts aligned with the common framework established by France Compétences,” explains Durr—who helped develop the AFNOR standard on the subject—in an interview with La Lettre du Conseil.”
Why Procurement Is Entering the Era of Regenerative Procurement
Op-ed by Matthieu Magné, CEO of By.O (Cubik Group): “Beyond all the talk of resilience, sovereignty, or sustainability, Davos 2026 brought to light a deeper reality: companies’ future performance will increasingly depend on their ability to manage and transform their upstream value chains. And this places the procurement function at the heart of the strategic game.”
