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Promoting the Barni Mabroom date in export markets.

Development of an export and value-added plan for the Barni Mabroom date from AlUla, aimed at increasing its profitability and recognition in international markets.

The Barni Mabroom date, native to theAlUla region, stands out for its exceptional quality and unique characteristics, which make it a highly attractive product for international markets. To support the industry andincrease its profitability, it is essential to develop a marketing strategy tailored to consumer demands and international standards.

Mission Objective

The main objective was to boost exports of the Barni Mabroom date by highlighting its intrinsic qualities while meeting European consumer standards, in order to enhance its competitiveness and maximize producers’ profitability.

Our Approach

To achieve this goal, we have developed a structured approach that includes:

  • The development of an export guide detailing the procedures, regulatory requirements, and best practices to ensure the compliance of exported shipments;
  • The development of a marketing standard specific to Barni Mabroom that highlights its unique characteristics—such as size, color, texture, and flavor—in order to meet the expectations of the European market;
  • The incorporation of recommendations for packaging, labeling, and product promotion to enhance the product’s appeal to international retailers and consumers.

Toward a Competitive and Recognized Industry

This initiative helps strengthen the Barni Mabroom date supply chain by providing producers with a clear framework for exporting and highlighting the exceptional quality of their product. The result is a coherent marketing strategy capable of increasing profitability while ensuring the international recognition of this iconic date from AlUla.